We worked to rebrand the Traverse Symphony Orchestra in 2010. The symphony logo had been an arrangement of intials and a musical staff. While the logo was graceful and elegant and identified them as a musical organization, there was clear confusion in the community about who they actually were. The new logo addresses this issue in a bold and modern leaning style. The logo has been very successful in helping to identify them as the hometown orchestra. The symphony has been a client of ours for over 20 years (though we didn’t create the original logo). We are involved in designing the vast majority of their marketing materials including banners, ads, brochures and web.